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Digital Innovation Lab
How Customer Experience Management affects Customer Equity

How Customer Experience Management affects Customer Equity

by Sean Flanagan | Apr 29, 2021 | Lab Updates

Going above and beyond marketing, the CEM/CXM team, or Customer Experience Management team, focuses on customer equity’s direct and indirect effects by understanding how crucial customer information systems are in supporting customer experience management. The...
How to Implement a Smartphone-Based Patient Safety Self-Monitoring

How to Implement a Smartphone-Based Patient Safety Self-Monitoring

by Sean Flanagan | Apr 29, 2021 | Lab Updates

Making medical errors, is the third leading cause of death in the United States, with 251,000 deaths annually. DiLab members, Guillermo Gonzalez and Brenda D are researching self-monitoring technologies to address this issue. As part of this...
Inspiring Employees to Contribute to Digital Transformation through Data-driven Innovations

Inspiring Employees to Contribute to Digital Transformation through Data-driven Innovations

by Sean Flanagan | Apr 28, 2021 | Lab Updates

By cultivating Data Literacy to drive Digital Transformation, the “Data Swagger” team* strives to introduce more efficient paths to meet organizational strategic goals. The team is developing an experience-centered, reflection-driven, and cooperative approach to...
SDSU’s Digital Innovation Lab Explores Human-centered Digital Transformation

SDSU’s Digital Innovation Lab Explores Human-centered Digital Transformation

by Sean Flanagan | Apr 28, 2021 | Lab Updates

Why is it that 84% of Digital Transformations are failing? Why do only half of all digital initiatives reach the values promised during their creation? Why do only 18% of companies rate their use of digital technology as “very effective”?  Why do businesses fail...
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