Working on the “Advancing Digital Innovation in SMEs: Challenges and Opportunities from an Employee Engagement Perspective” project, Joey Kettle focuses on the limitations and/or challenges of advancing Digital Innovation and digital entrepreneurship in small-medium enterprises (SMEs). So far, Joey and the team have identified three barriers that can inhibit the advancement of digital innovation- organizational, technological, and environmental barriers- and introduced the concept of digital innovation potency as how SMEs can monitor and respond to these barriers. In addition to this, Joey is a 3rd-year Business Administration- Information Systems student at Fowler College of Business at San Diego State University who enjoys playing for the Men’s Division 1 soccer team at SDSU.
#digitalinnovation #business #smebusiness #innovation#employeeengagement
Joey Kettle
